A responsive website is all round much easier to manage and more cost effective.
Before 2013, which was the year Mashable claimed would be a ‘Responsive Year’ you would often come across websites that had 2 versions, 1 for mobile and the other for desktop. This would prove to be a costly approach as you would affectively have 2 separate websites, which would be competing with each other for traffic….not good for SEO.
With a mobile responsive website, the page layout and content is flexible and automatically adjusts across different devices and screen resolutions. Put simply, no matter what device you are viewing a website on, the user will have a better viewing experience, with a minimum amount of resizing.
In 2016, 70% of adults accessed the internet ‘on the go’ using a mobile phone or smartphone, up from 66% in 2015 and nearly double the 2011 estimate of 36%.
A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.